After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other…

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability…

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…

I love marketing. I hate marketing.Marketing can be annoying as hell. But it can also be meaningful and authentic. It can do nice things. Even good things. The brand utility…

How to scale content audits to map your ecosystem. Methods for quantitative, qualitative, and competitive analysis. This is intended as an introduction and work of inspiration,…

This report covers: Why Mobile CPI is not effective and why Facebook mobile CPI advertising is a viable alternative. There is also Korea, Japan, Taiwan and China mobile market…

Presented to the American Chamber of Commerce in Prague, October 2013

When UX strategy drives innovation, the end result is more than technical capability and beautiful interfaces: it is an experience differentiated by helping people surpass…

Talk from ConveyUX Feb 5, 2014 Seattle. Why we conduct content audits, considering content as part of an ecosystem, types of audits. Special considerations for multichannel…

Talk I gave at a Social Entrepreneurship class at Stanford.