I love marketing. I hate marketing.Marketing can be annoying as hell. But it can also be meaningful and authentic. It can do nice things. Even good things. The brand utility…

Slide 1 The Conversation Manager by Steven Van Belleghem #DCM What’s going on? Has the consumer changed? ? Not that much… ? Word of mouth B.G. What did change a lot?…

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ESOMAR Paper on our Consumer Consulting Board project for PepsiCo Turkey

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1.   2. Percept Ltd Percept H Hakuhodo IBD Percept SwiftPercept GulfAMO CommunicationsPDMPDM Intl P9 PTMPerspectrum Percept Profile Percept Profile ME Clea PR Allied MediaPercept…

1. Thomas Alva Edison 2. Thomas Alva Edison “ Edison is often romanticized as a lone inventor. Less well known is his invention of the modern research laboratory using…