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Marketing Digital Advertising Trends—Programmatic, Big Data, Native, Viewability

Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the…

Marketing How Auto Brands are Using Social to Maximize Marketing Strategies

HOW AUTO BRANDS ARE USING SOCIAL TO MAXIMIZE MARKETING STRATEGIES To tap into the social-mobile opportunity, top auto brands are using Social Rich Media Marcus Whitney Co-Founder…

Business The state of native advertising 2014

001_HEX_Report_PROOF.indd 1 1 Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . 02 Background . . . . . . . . . . . . . . . . . . . . 04 Key Findings.…

Marketing Emerging media: The rise of video and native renaissance

Slide 1 1 Emerging Media: The Rise of Video and Native Renaissance 2 The Rise of Video Key facts on Youtube GCC 3 70% of affluent population under 30 years old Highest mobile…

Business Observatoire de l'epub - 10eme edition - 2013

10ème édition de l’Observatoire de l’e-Pub du SRI, réalisé par PwC, en partenariat avec l’UDECAM Le marché français de la publicité digitale atteint 1,398 milliard…

Marketing Examples of native advertising

1. Native Advertising Examples 2. What are native ads? Following is an overview of the many forms of native advertising seen today, some work better than others, depending…

Marketing BDMA Congress 23 10 2014 - Hugues Rey - Marketeer in an organic World

1. MARKETEER INAN ORGANICWORLDBDMA – CONGRESSHUGUES L. REY – 9TH OF OCTOBER 2014 2. SET UP THE SCENEWE LIVE IN AN ORGANIC WORLD* +1.5 BILLION PEOPLE ARE INTERCONNECTEDTHROUGH…

Marketing Content Marketing Basics: How Brands Are (and are not) Harnessing Content Marketing to Maximize...

1. How Brands are HarnessingContent Development toOptimize Platform EngagementDavid L SmithCEO/FounderMediasmith, Inc.© 2014 Mediasmith Inc. 2. Content marketing in 2014Everybody’s…