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Chapter 13: Achieving Service Recovery and Obtaining Customer Feedback Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 13 - 1 Overview…

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Chapter 6 Pricing and Revenue Management Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 6- 1 What Makes Service Pricing Strategy Different (and…

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ASIAN CASE RESEARCH JOURNAL, VOL. 7, ISSUE 1, 67– 87 (2003) ACRJ Asian Case Res. J. 2003.07:67-87. Downloaded from www.worldscientific.com by 115.111.176.194 on 03/19/13.…