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Documents 1 Lovelock PPT Chapter 01

Chapter 1: New Perspectives on Marketing in the Service Economy Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Overview of Chapter…

Documents Why Study Service

Why Study Services? (1)  Services dominate economy in most nations  Understanding services offers you personal competitive advantages  Importance of service sector…

Documents servch1

Why Study Services? (1)  Services dominate economy in most nations  Understanding services offers you personal competitive advantages  Importance of service sector…

Documents Lovelock PPT Chapter 02

Chapter 2: Customer Behavior in Service Encounters Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 2 - 1 Overview Of Chapter 2  How…