Documents Services Marketing

Chapter 1 Introduction to Services Marketing Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 1- 1 How Important is the Service Sector in Our…

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Chapter 6 Pricing and Revenue Management Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 6- 1 What Makes Service Pricing Strategy Different (and…

Documents Services Marketing Christopher Lovelock

Chapter 1 Introduction to Services Marketing Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 1- 1 How Important is the Service Sector in Our…

Documents SM Lovelock PDF

SERVICES MARKETING: People, Technology, Strategy 5/e Christopher Lovelock and Jochen Wirtz PRENTICE HALL, 2004 Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services…