Documents Services Marketing

Chapter 1 Introduction to Services Marketing Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 1- 1 How Important is the Service Sector in Our…

Documents Services Marketing Christopher Lovelock

Chapter 1 Introduction to Services Marketing Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 1- 1 How Important is the Service Sector in Our…