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CONSUMER BEHAVIOUR It is a segment or part of human behaviour. Human behaviour refers to the total process whereby the individual interacts with the environment. Every thought,…

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1. Prepared By- Mathew Lawrence“Small changes in consumer demand can have big changes in therequirement for industrial parts, components and materials to makethose products”…

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Sales Management and sales promotion & Distribution and supply chain management MMS / PGP III Prof M.R.Koshti Session no.1 40 slides 1 of 40 Mark System (100)  Written…

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Amity Business School Amity Business School MBA (M&S) Class of 2011, Semester III Strategic Management Module-III (Strategic Choice ) Vivek Singh Tomar [email protected]

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Distribution Channel of Personal Computer A computer company has decided to enter the domestic P.C market. Previously the company used to sell only to industrial buyers through…

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Marketing Channels Lecture Series No. 8 Marketing Channels The firm s products, even if their quality and price cater to the requirements of the target market, must be made…

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ADVERTISING APPEAL AND 5 PRODUCT CATEGORIES Free Powerpoint Templates Page 1 Group members: members:Rahul chakraborty(35) Suchitra panigrahi(46) Bidisha chakraborty(12) Subrata…

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1. UNIT III DESIGN AND EXECUTION OF ADVERTISEMENTS P.S.VENKATESWARAN 2. CREATING A MESSAGE Effective communication requires the message source to create (encoding) a message…

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1. 1. Organisational buying Activity2. Buying models and buying centre concept3. Inter Personal Dynamics of Industrial4. Buying Behaviour5. Roles of Buying centre6. Conflict…

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1. The Promotional StrategiesBy Prof. Raghavendran V 2. Promotional StrategiesThe promotional mix for industrial products & services is different from the promotional…