Advertising Campaign by Vodafone - History • British mobile network headquartered in Newbury, United Kingdom. • Vodafone buys 52% stake in HEL. Essar continues to hold…
Building of Advertising Program Objective is to understand the major elements involved in creation of an advertisement We try to answer: How an AD is created? …
Advertising Today¶s Topic DAGMAR Approach Building of Advertising Program Message Appeals Headline Copy Logo Illustrations The DAGMAR Approach Define Advertising Goals for…
Products and health services Health Health comes from the Old English word hale, meaning "wholeness or well,". It comes from the Proto-Indo-European root kailo,…
Slide 1 Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Slide 2 Advertising Objectives Informative…
Slide 1 Creativity Mktg 340 Maureen O’Connor Slide 2 Where do creative ideas come from? Dan Wieden’s point of view http://www.adweek.com/aw/video/interviews_ player_page.jsp…
Slide 1 Monday Slide 2 Warm-Up: Draw and label the three parts of the health triangle Write an example of ONE behavior that you can engage in to improve or maintain each…