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Business Retail communication-mix

1. RetailCommunication Mix 2. Retail Communication Mix B 3. Store Brand Building Strategies• Merchandise category• Price/quality• Specific attribute of benefit• Lifestyle…

Documents Bm 2

1. 1. Organisational buying Activity2. Buying models and buying centre concept3. Inter Personal Dynamics of Industrial4. Buying Behaviour5. Roles of Buying centre6. Conflict…

Documents How the M&A process works

1. M&A Process OverviewBy Thomas McKeown 2. IntroductionDefinition and description of overall processThe M&A market (The Acquisition Market) (P4)Financial /Strategic…

Business Master thesis: Developing strategic relationships at Volvo Powertrain

1. SupplierVPTRelationshipDeveloping strategic supplier relationships atVolvo PowertrainIntroducing a method for choosing and involving suppliers in developing thecustomer-supplier…

Business Business Marketing VTU,Module 6

1. Pricing Strategies in Business MarketingBy Prof. Raghavendran.V 2. What is Meaning of the Price?2Prof. Raghavendran.V 3. Price is the overall perception of value or the…

Business Business Marketing VTU,Module 2

1. Business/ Industrial ManagementProf. Raghavendran.V 2. MODULE 2: Learning objectiveOrganisational buying ActivityBuying models and buying centre conceptInter Personal…

Business JUST- IN-TIME (LEAN) PURCHASING

1. Purchasing and Supply Chain Management by W.C. BentonChapter SixJust-in-Time (Lean) Purchasing 2. Learning Objectives1. To understand lean production systems.2. To identify…

Business SUPPLIER SELECTION AND EVALUATION

1. Purchasing and Supply Chain Management by W.C. BentonChapter EightSupplier Selection and Evaluation 2. Learning Objectives1.To identify the qualifications a good supplier.2.To…

Business Customer Relationship Management

1. Customer Relationship Management 2. What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial long-term relationships…

Business Customer relationship management (crm)

1. Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development;…