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1. Purchasing and Supply Chain Management by W.C. BentonChapter EightSupplier Selection and Evaluation 2. Learning Objectives1.To identify the qualifications a good supplier.2.To…
1. Customer Relationship Management 2. What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial long-term relationships…
1. Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development;…