DEMAND AND SUPPLY ANALYSIS OF PARLE G ABOUT THE INDIAN BISCUIT INDUSTRY Biscuits are a household name these days. The markets are flooded with biscuits of every taste and…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

4 P·s of BRITANNIA Smriti Singh Rajiv Kumar Preeti Singh Reedhima A biscuit company was started in 1892 in Calcutta (now Kolkata) with an initial investment of Rs. 295.…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

1. Britannia Industries Limited A Report on Tiger BiscuitsMAYANK THUKRAL (08P089)SUDHANSHU GARG (08P108)SUPRABH SAMSUKH (08P110) 2. 1. Executive SummaryThe FMCG market is…

1. Britannia Industries Limited A Report on Tiger BiscuitsMAYANK THUKRAL (08P089)SUDHANSHU GARG (08P108)SUPRABH SAMSUKH (08P110) 2. 1. Executive SummaryThe FMCG market is…