1. TARGET MARKETINGTARGET MARKET1 2. MARKET SEGMENTATION AND SELECTINGTARGET MARKETSAt the end of this module the learningoutcomes are.1. Why there is a need to segmentmarkets?2.…
MARKET SEGMENTATION, TARGETING AND POSITIONING (STP) Steps in Segmentation, Steps in Segmentation, Targeting, and Positioning Targeting, and Positioning 6. Develop Marketing…
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Slide 1CHAPTER 4 Market Segmentation, Targeting, and Positioning for Competitive Advantage Objective: explaining how companies segment, target and position for maximum competitive…