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Slide 1CHAPTER 4 Market Segmentation, Targeting, and Positioning for Competitive Advantage Objective: explaining how companies segment, target and position for maximum competitive…

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1. Britannia Industries Limited A Report on Tiger BiscuitsMAYANK THUKRAL (08P089)SUDHANSHU GARG (08P108)SUPRABH SAMSUKH (08P110) 2. 1. Executive SummaryThe FMCG market is…