My talk from EuroIA 2012 in Rome. How product designers should understand the basics of brand theory to build a differentiated proposition, values and personality into the…
CONSUMER BEHAVIOUR TOWARDS MCD VS KFC PROJECT BY: KIRAN SHETTY CLASS: SYBMS ROLL NO.: 55 SUBMITED TO: PROF. SUSAN INDEX Sr no. 1. 2. 3. 4. 5. 6. 7. 8. 9. TOPICS INTRODUCTION…
1. BRANDINGBrand-(on) Kho 2. What is a Brand? A name, term, sign, symbol or design, or a combination.Identifies the goods or services of a seller. Differentiates them from…
1. HISTORY• 1949- French fries replaced potatochips and thick milk shakes wereintroduced• 1955- a person named Ray Kroc tookthe franchise of Mcdonalds andopened a restaurant…
1. 9Creating Brand EquityMarketing Management, 13th ed 2. Chapter Questions • What is a brand and how does branding work? • What is brand equity? • How is brand equity…
1. i’m lovin it 2. Company Profile• Founded in 1940• The world’s largest chain of hamburger fastfood restaurant.• Now serving 68 million customers in 119countries.•…