Laws of Branding by Al Ries The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. A brand becomes…
Laws of Branding The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand by Al Ries The Law of Expansion The power of a brand is inversely…
Slide 1 Amity Business School The 22 Immutable laws of Branding Amity Business School 1. The law of Expansion The power of a brand is inversely proportional to its scope…
Products Liability Subspecies of common law torts w/ significant portions of contract law 1916: McPherson v. Buick Motors – demise of privity requirement in negligence…
Be Mean to Your Code with Gauntlt free phone calls 1337 tools â[RISK ASSESSMENT] INTRODUCES A DANGEROUS FALLACY: THAT STRUCTURED INADEQUACY IS ALMOST AS GOOD AS ADEQUACY…