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Revitalize the brand using the existing brand equity as leverage – A case study of Nokia INTRODUCTION  Marketing is a societal process by which individuals and group…

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Another AHP Example for Forecasting Goal: Forecasting Next Quarterâs Consumption Pace Criteria: Consumer Confidence; Real Disposable Income; Credit Availability; Interest…

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IBM SPSS Neural Networks 23 ��� Note Before using this information and the product it supports, read the information in “Notices” on page 21. Product Information…