Introduction Britannia, one of the premier food product company in India. Britannia started as a small biscuit company in 1892 and has grown to a household name. Britannia…
Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…
4 P·s of BRITANNIA Smriti Singh Rajiv Kumar Preeti Singh Reedhima A biscuit company was started in 1892 in Calcutta (now Kolkata) with an initial investment of Rs. 295.…
A Report on Indian FMCG Industry By: Shivani Mohan Soumya Pathak Nipun Bhalla Ayu Bhatia Abhishek Arora Akanksha Aggarwal E32 E35 E18 E64 E01 E03 FMCG Industry FMCG are products…
Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…
INDUSTRIAL TRAINING REPORT AT BRITANNIA INDUSTRIES LIMITED 33, Lawrence Road, New Delhi-35 ON MANUFACTURING OF BRITANNIA BISCUITS SUBMITTED BY: CONTENTS S.N PARTICULARS .…
Introduction The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a…