TABLE OF CONTENTS:- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Introduction Punch Line Used Company Overview History Industry Overview Profile…

Britannia I n d u s t r i e s L t d. By, Group 6, Section-C Objectives To understand the positioning of Britannia in the consumer·s mind To identify important factors consumers…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

4 P·s of BRITANNIA Smriti Singh Rajiv Kumar Preeti Singh Reedhima A biscuit company was started in 1892 in Calcutta (now Kolkata) with an initial investment of Rs. 295.…

BRAND AUDIT OF BRITANNIA BOURBON – ‘THE ORIGINAL’ SUBMITTED BY: RISHI KHEMKA (09DM023) KAUTUK CHAURASIA (09DM054) PRAKHAR RAJ (09DM107) ANURAG KASHYAP (09DM109) PRADIPTA…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

PRESENTED BY Yash Surana HISTORY â BRITANNIA INDUSTRIES LTD. MANAGEMENT TEAM â BRITANNIA INDUSTRIES LTD. PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD. FINANCIAL PERFORMANCE…

Britannia By : Kirti Jaiswal Roll no- 23 National Post Graduate College (Lucknow University.) Britanniaâs Profile  1892 in Calcutta (now Kolkata) with an initial investment…

Makeover of Britannia MARKETING MANAGEMENT CASE STUDY GROUP 3 1 INTRODUCTION Britannia one of India’s Biggest Brands was started in1892, with an initial investment of Rs.…

Introduction The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a…