45 britannia

PRESENTED BY

Yash Surana

• HISTORY – BRITANNIA INDUSTRIES LTD.

• MANAGEMENT TEAM – BRITANNIA INDUSTRIES LTD.

• PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.

• FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

• STRATEGY - BRITANNIA INDUSTRIES LTD.

• TURNING POINTS - BRITANNIA INDUSTRIES LTD.

• COMPETETION FOR BRITANNIA INDUSTRIES LTD.

• FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

CONTENTS

HISTORY - BRITANNIA INDUSTRIES

• Established – 1892 - init ial investment Rs 295 – Britannia Biscuit Company• 1910 – Mechanised operations • 1975 – Took over the distr ibution from Parry’s• 1978 – Indian Shareholding crossed 60%• 1979 – Rechristened Britannia Industries l imited.• 1983 - Revenues crossed 100 crores• 1992 – Wadia group acquired stake and became an equal partner with Grope Danone• 1993 – Sales crossed 1,00,000 tonnes of biscuits• 1997 - New corporate identity - “ Eat Healthy, Think Better “ - enters Dairy market• 2000 - Forbes Global Ranking - Britannia among top 300 small companies• 2002 – JV with Fonterra - World’s second largest Dairy company, Britannia New Zealand Foods Pvt Ltd. is born, Economic Times - BIL India’s 2 nd Most Trusted Brand Forbes Global Ranking - Bri tannia among top 200 small companies• 2004 – Volumes cross 3,00,000 tonnes of biscuits• 2005 – Rebirth of Tiger – “ Swasth Khao Tan Man Jao “ Commisioning of new plant in Uttaranchal – ahead of schedule

MANAGEMENT TEAM - BRITANNIA INDUSTRIES LTD.

MANAGEMENT TEAM AT BRITANNIA

PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.

BRITANNIA BRANDS

FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

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2000

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12000

14000

16000

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NET SALES - BRITANNIA INDUSTRIES LTD. - 1995 -2006

1995-96

1996-97

1997-98

1998-99

1999-00

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

STRATEGY - BRITANNIA INDUSTRIES LTD.

STRATEGY - BRITANNIA INDUSTRIES

• EXCELLENT DISTRIBUTION CHANNELBritannia products are sold in over 2 million outlets, reaching millions of consumers who buy approximately 2.4 billion packs each year. A small army keeps Britannia going - over 100 stock-keeping units, 3,000 employees, over 1,500 authorised whole sellers, 53 depots and 46 factories.

• AGGRESSIVE MARKETING OF PRODUCTS

TURNING POINTS - BRITANNIA INDUSTRIES LTD.

• Established – 1892 - init ial investment – Britannia Rs 295 Biscuit Company• 1910 – Mechanised operations • 1975 – Took over the distr ibution from Parry’s• 1978 – Indian Shareholding crossed 60%• 1983 - Revenues crossed 100 crores• 1993 – Sales crossed 1,00,000 tonnes of biscuits• 1997 - Launch of Tiger Biscuits New corporate identity - “ Eat Healthy, Think Better “ Enters Dairy market• 1999 - “Britannia Khao, World cup Jao “ Profit up by 37%, sales up 80%• 2002 – JV with Fonterra - World’s second largest Dairy company, Britannia New Zealands Foods Pvt Ltd. Is born,• 2004 – Volumes cross 3,00,000 tonnes of biscuits• 2005 – Rebirth of Tiger – “ Swasth Khao Tan Man Jao “

TURNING POINTS - BRITANNIA INDUSTRIES

COMPETETION FOR BRITANNIA INDUSTRIES

COMPETETION FOR BRITANNIA INDUSTRIES

FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

• Draw from the product portfol io from GROUPE DANONE

• Enter into various new areas of food l ike snacks and health drinks

• Look at New distr ibution channels l ike malls

• Boost sales with aggressive brand building strategies

• Look out for both organic and inorganic growth

• Enter family size pack

FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.