TABLE OF CONTENTS:- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Introduction Punch Line Used Company Overview History Industry Overview Profile…

Introduction Britannia, one of the premier food product company in India. Britannia started as a small biscuit company in 1892 and has grown to a household name. Britannia…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

4 P·s of BRITANNIA Smriti Singh Rajiv Kumar Preeti Singh Reedhima A biscuit company was started in 1892 in Calcutta (now Kolkata) with an initial investment of Rs. 295.…

A Report on Indian FMCG Industry By: Shivani Mohan Soumya Pathak Nipun Bhalla Ayu Bhatia Abhishek Arora Akanksha Aggarwal E32 E35 E18 E64 E01 E03 FMCG Industry FMCG are products…

BRAND AUDIT OF BRITANNIA BOURBON – ‘THE ORIGINAL’ SUBMITTED BY: RISHI KHEMKA (09DM023) KAUTUK CHAURASIA (09DM054) PRAKHAR RAJ (09DM107) ANURAG KASHYAP (09DM109) PRADIPTA…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

INDUSTRIAL TRAINING REPORT AT BRITANNIA INDUSTRIES LIMITED 33, Lawrence Road, New Delhi-35 ON MANUFACTURING OF BRITANNIA BISCUITS SUBMITTED BY: CONTENTS S.N PARTICULARS .…

Introduction The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a…