A Report on Indian FMCG Industry By: Shivani Mohan Soumya Pathak Nipun Bhalla Ayu Bhatia Abhishek Arora Akanksha Aggarwal E32 E35 E18 E64 E01 E03 FMCG Industry FMCG are products…

1. T H E P R O C T E R A N D G A M B L E C O M PA N Y 2. HISTORY 3. “ Wi l l i a m P r o c t e r ” , a c a n d l e m a k e r, a n d “James Gamble”, a s o a p m a…

New Product Development Introducing New market offerings Marketing Framework New Products Companies seek to improve their current products for the following reasons: a simple…

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“ Introducing & Naming New Products & Brand Extensions “ Presented By: SUHAS NOEL SHIVANAND Leverage the Brand: Firms are seeking to build “power” or “mega”…

WHY IN-STORE ? WHY IN-STORE That is where I sell all my products. That is where all my clients are. That is where my marketing has no competition. Why ? Why are you loosing…