P&G

THE PROCTER AND GAMBLE COMPANY

HEADQUATER IN CICINNATI,OHIO,USA

HISTORY

HISTORY

“William Procter”, a candlemaker, and “James Gamble”, a soapmaker, immigrants from England and Ireland, respectively, who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris,formed the company initially. Alexander Norris, their father-in law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.

In 1859, sales reached one mil l ion dol lars. By this point, approximately eighty employees worked for Procter & Gamble. During the American Civi l War, the company won contracts to supply the Union Army with soap and candles.

In addit ion to the increased profi ts experienced during the war, the mil itary contracts introduced soldiers from al l over the country to Procter & Gamble's products.

In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that fl oats in water. The company called the soap IVOR

Y !

•1915 Out side the United States in Canada.

•1926 Camay Soap Introduced.

* 1946 Washing Powder Tide.

•1961 Pampers was Introduced by P&G.

•1992 Fastest growing Shampoo.

* P&G has 300 Products.

MANAGEMENT STAFF

PROCTOR & GAMBLE INDIA

In India Proctor & Gamble has

two subsidiaries:

P&G Hygiene and Health Care

Ltd.

and

P&G Home Products Ltd.

With over $83 billion in sales across the world in 2008 and 24 brands with $1 billion of sales each , P&G is a global giant for household and personal goods. P&G divides its business into three Global Business Units:-

BEAUTY (33% OF SALES, 37% OF NET INCOME):

The Beauty GBU includes all hair and skin products, medications, razors, electric shavers, and batteries.

Proctor & Gamble's global market share in blades and razors is 70%, primarily centered around its Mach3, Fusion, Venus, and Gillette brands

HEALTH AND WELL-BEING (23% OF SALES, 25% OF NET INCOME):

The Health and Well-Being GBU provides oral care, feminine health, pharmaceuticals, snacks, coff ee,and pet care products.oral care, the company has the number two market share position at 20% globally.In potato chips and coff ee, the company holds a market share of approximately 10% and 33%.

HOUSEHOLD CARE (46% OF SALES, 42% OF NET INCOME):

The Household Care GBU manufactures a wide range of products from snack food to laundry detergent to diapers. The company's baby care market share in 2008 was 29%.

Procter & Gamble Co. was the world's top advertiser in 2007, spending almost $9.4 bi l l ion worldwide. The company outspent its largest competitor, Uni lever, the second-highest advertiser, by almost two-to-one (Unilever spent $5.2 bi l l ion).

Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.

Actonel is a brand of the osteoporosis drug risedronate co-marketed by Sanofi-Aventis.

Bounty is a brand of paper towel sold in the United States, Canada, and the United Kingdom (rebranded to "Plenty" in the UK after being sold to SCA Svenska Cellulosa Aktiebolaget).

Braun is a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders.

Crest is a brand of toothpaste.

Dawn is a brand of dishwashing detergent.

Downy/Lenor is a brand of fabric softener.

Duracell is a brand of batteries and

flashlights.

Fusion is a brand of men's wet shave razors

and is the quickest P&G brand to have

reached $1 billion in annual sales.

Gain is a brand of laundry detergent and

fabric softeners.

Gillette is a safety razor manufacturer.

Head & Shoulders is a brand of shampoo

body wash, and deodorant.

Procter & Gamble brands

Old Spice is a brand of aftershave and shaving cream. Ivory is a soap. Nice 'n Easy is a hair coloring product. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable

diaper

Pantene is a brand of hair care products (conditioners/styling aids).

Prilosec OTC is a brand of heartburn medicine co-marketed by AstraZeneca.

Pringles is a brand of potato chips.

Puffs is a brand of facial tissues.

Secret is a brand of antiperspirant and deodorant.

TAG is a deodorant and body spray.

Tide is a brand of laundry detergent.

Vicks is a brand name of over-the-counter medicines.

Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color).

Whisper is a brand of pantyliners sold primarily in Asian markets.

In 2007 Procter & Gamble pledged to reduce their carbon emissions, mainly through reduction in packaging along with decreases in water and energy use. The stated emission reduction goal was ten percent by 2012.

STEPS TO PROTECT ENVIRONMENT

P&G COMPETITORS Revenue

($M)* Net income ($M)*

R&D Spending ($M)

R&D as % of Total Revenue

Revenue Growth from 2006/2007*

Major Brands/Products

Procter & Gamble

$83,503 $12,075 $2,226 2.67% 9.00% Pantene, Crest, Tide, Downy, Bounty, Folgers, Gillette, Duracell

Unilever NV (UN)

$58,508 $6,022 $1,264 2.16% 1.37% AXE, Lipton, Slim-Fast, Vaseline, Dove, Ben & Jerry\'s

Clorox Company (CLX)

$5,273 $461 $111 2.11% 8.79% Clorox Laundry Bleach, Pine-Sol Cleaner, Glad Plastic Bags, Brita Water Filters

Kimberly-Clark $18,266 $1,822 $277 1.52% 9.07% Huggies Diapers, Kleenex Tissue, Scott Paper Towels

Colgate-Palmolive Company (CL)

$13,790 $1,737 $247 1.79% 12.68% Colgate Toothpaste, Colgate Toothbrushes, Irish Spring Soap, Palmolive Soap, SpeedStick Deodorant

L'oreal (LRLCY) $24,842 $3,870 $815 3.28% 8.06% Garnier Fructis, L\'Oreal Paris, Maybelline, Ralph Lauren

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