WHY IN-STORE ?

WHY IN-STORE ?

WHY IN-STORE• That is where I sell all my products.

• That is where all my clients are.

• That is where my marketing has no competition.

Why ?

• Why are you loosing sales

• How do you limit the loss

as prescribed by

Wilcoxon Signed Ranked Test

CommercialRadio

LeafletsNewspaper

Television

Pricing

Purchase Profile

DemographicsStock

Test Panel Control Panel

NO

Wilcoxon Signed Ranked Test -

Explained

Wilcoxon Signed

Ranked Test - Results

• Eveready Gold Batteries – 14%• Lipton Ice Tea – 17%• Bic Twin Razors – 33%• Baygon Lasting Kill – 20%• Huggies Basic – Large Pack – 53% • Enterprise Russians – 18%• Beacon Lick and Learn – 16%• Getaway Magazine – 20% • Pedigree Dog food – 10%

INCREASE IN SALES

• Fruitree Fruit Juice – 51%• Clover Danone yoghurt – 41%• Colgate Toothbrushes – 40%• Liquifruit Fruit Juice – 22%• Dove Cotton wool – 11% • Jeyes Bleach Blocks – 75%• Baygon Banded – 20%• Bromor Smash – 20% • Gilette - Oral B – 31%

INCREASE IN SALES

WHY RADIO RETAIL ?

• System has been in use for four years in 6 countries and 14 languages.

• Multiple Patents.

• Africa’s biggest in-store broadcaster.

• 35 million monthly listeners.

WHY RADIO RETAIL ?

HOW DOES IT WORK ?

RADIO SOLUTIONS

Satellite Solution Radio Retail Solution

Types of

Technologie

s

Broadcast Studio

Stores

Base Station

Satellite

SATELLITE SOLUTION

Radio Retail English

English

French

French

German

German

Prices Unique

Prices Unique

Prices Unique

Music Unique

Music Unique

Music Unique

Store Specific

Strategy

Themes

• Leaflet themes

• Associated Lines

• Seasonal themes

• Specialty

• Staff

• Ambiance

• Competitions

• Social responsibilities

• Area Focus

• Create your own music profiles. Christmas, Sport, Valentines Day

• Play from CD, Radio, DMX or external source.

• Brand the audio in your store. Radio Gansbaai Spar

MUSIC CONTROL

• Volumes vary with traffic.

• Music and adverts are controlled independently.

• No manual control is needed.

• System operates without any human involvement.

BROADCAST VOLUMES

When can I reach them?

0

100000

200000

300000

400000

500000

600000

Transactions

08H00 -09H00

09H00 -10H00

10H00 -11H00

11H00 -12H00

12H00 -13H00

13H00 -14H00

14H00 -15H00

15H00 -16H00

16H00 -17H00

17H00 -18H00

18H00 -19H00

Trading Hours

Monday

Monday

When can I reach them? -

2

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

Transactions

08H00 -09H00

09H00 -10H00

10H00 -11H00

11H00 -12H00

12H00 -13H00

13H00 -14H00

14H00 -15H00

15H00 -16H00

16H00 -17H00

17H00 -18H00

18H00 -19H00

Trading Hours

Sunday

Sunday

When can I reach them? -3

08H

00 -

09H

00

10H

00 -

11H

00

12H

00 -

13H

00

14H

00 -

15H

00

16H

00 -

17H

00

18H

00 -

19H

00Monday

Wednesday

Friday

Sunday

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

Transactions

Trading Hours

Days of the Week

Transaction Density (No Totals)

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

When can I reach them? -

Graph

Weekly Sales Adjustment Factor

0.00

0.20

0.40

0.60

0.80

1.00

1.20

07/0

7/19

97

07/2

1/19

97

08/0

4/19

97

08/1

8/19

97

09/0

1/19

97

09/1

5/19

97

09/2

9/19

97

10/1

3/19

97

10/2

7/19

97

11/1

0/19

97

11/2

4/19

97

12/0

8/19

97

12/2

2/19

97

01/0

5/19

98

01/1

9/19

98

02/0

2/19

98

02/1

6/19

98

03/0

2/19

98

03/1

6/19

98

03/3

0/19

98

04/1

3/19

98

04/2

7/19

98

05/1

1/19

98

05/2

5/19

98

06/0

8/19

98

06/2

2/19

98

Period (Weekly Start date)

Mu

ltip

lica

tio

n F

acto

r

Series2

When can I reach them? - Yearly

• Staff Focus.

– Birthday wishes.

– Long service awards.

– Service rewards.

• Logistical advantages.– Punctual and Prof.

– Stock Control.

– High margin focus.

– Perishables punting.

– New line information.

Unique in South Africa

Individualized broadcasting

Custom design for

Why Radio Retail

• Initial Cost.– Server– Installation– Training

• Monthly cost.– Promotional packages

SYSTEM COST

• South AfricaUnit 2, 1 Eagle StreetOkavango Park Brackenfell7561. +27 21 982 2225

• United Kingdom232 Rockwood DriveWoodlands EstateCenturion

CONTACT DETAILS

THE END.