Chapter 6 Class Notes Contents of Chapter 6 Class Notes • • • • What is Consumer Buying Behavior? Stages of Consumer Buying Behavior? Types of Consumer Buying Behavior.…
1. IntroductionManagerial activity begins with….Planning has been the Thumb rule….Decision making…Process of fixing goals and finding ways to attain thesegoalsDevelop…
1. Consumer Behavior & Business Buying Behavior www.profmanishparihar.blogspot.com 2. Objectives of this module: What are the underlying psychological processes in making…
1. Creating Customer Value Prof. Kunal Gaurav Dhruva College of Management Hyderabad 2. Customer vs. Consumer Customer:anyone who pays directly or indirectly for the company's…