Slide 1 Valid Metrics Workshop Ruth Pestana and Mike Daniels Applying the Barcelona Principles 1. Importance of goal setting and measurement 2. Measuring the effect on outcomes…

1. Creating Customer Value Prof. Kunal Gaurav Dhruva College of Management Hyderabad 2. Customer vs. Consumer Customer:anyone who pays directly or indirectly for the company's…

1. RTC  Business  Models,  RTC  Conference,  Chicago,  Sept  10  –  12,  2012   1   2. RTC  Business  Models,  RTC  Conference,  Chicago,  Sept  10  –…

1. Payment Card Industry (PCI) Data Security Standard Glossary, Abbreviations and Acronyms A AAA: Acronym for “authentication, authorization, and accounting.” Protocol…

1. Create a New Layaway in the LayThisAway System A step-by-step guide to creating a new Layaway in the LayThisAway System 2. Create a New Layaway To create a new Layaway,…

1. E-Commerce Marketing Strategies: An Integrated Framework and Case Study Eric Allen Jerry Fjermestad New Jersey Institute of Technology 2. Introduction Many of the models…

1. An ‘Instagrated’ Campaign 2. Target • 25-34 • Jet-setting • Young professionals 3. The Campaign • ‘The Vespa Lifestyle’ through the eyes of the consumer…

Slide 1 CONSUMER BEHAVIOR CHAPTER # 1 ST INTRODUCTION AND OBJECTIVES OF THIS CHAPTER: INTRODUCTION AND OBJECTIVES OF THIS CHAPTER: IN THIS FIRST CHAPTER, WE ARE GOING TO…

Slide 1 HTM3103 Consumer Behavior for Tourism & Hospitality Week 1 2013/2 Slide 2 ‘The study of why people buy the products/services they do and how they make their…

Slide 1 MARKETING I SELLING Slide 2 WHAT IS SELLING? Any form of direct contact between a salesperson and a customer. Two-way communication! Salesperson is knowledgeable…