COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing…
Research Report on Impulse Buying SUBMITTED TO: SIR ANIS HASSAN PREPARED BY: QURATULAIN RIAZ MEHREEN RAZA SIDRA TANWEER NAJMA JAVED -1- Research Report on Impulse Buying…
“MERCHANDISING AND ITS IMPACT ON INCREASE IN THE MARKET SHARE OF BRITANNIA (BAKERY PRODUCTS)” AT BRITANNIA Submitted By Mr. Sachidanandapati PGDM 2010-12 Regd. No.-6073…
INTRODUCTION 2 Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural…
Increasing prices of raw materials, demand for dairy products in emerging markets and the drive for health and wellness, are putting pressure on dairy manufacturers to develop…
CHAPTER 2 REVIEW OF LITERATURE 2.1. INTRODUCTION The topic of present research is related with retail industry and its impact on various groups or sections of economy. The…
COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing…
European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3, No.3 www.iiste.org Effective advertising and its influence on consumer buying…