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Chapter 3 Analyzing Marketing Opportunity Today you have to run faster to stay in the same place. Philip Kotler Learning Objectives 1. 2. 3. Gathering information and Measuring…

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Slide 11 Chapter 6 Consumer and Business Buyer Behavior Slide 2 2 Road Map: Previewing the Concepts Understand the consumer market and the major factors that influence consumer…

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Slide 1Kotler / Armstrong, Chapter 6 Business buyer behavior includes retailers and wholesalers who buy things with the purpose of making a profit. 1.true 2.false Slide 2…

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1. Principles of MarketingPrinciples of MarketingKotler & Armstrong: Principles of Marketing, 9th edition1 / 126 2. Principles of MarketingTable of Contents1 Marketing…