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Chapter 3 Analyzing Marketing Opportunity Today you have to run faster to stay in the same place. Philip Kotler Learning Objectives 1. 2. 3. Gathering information and Measuring…

Documents C hapter 3 Demand and Supply © 2002 South-Western.

Slide 1 C hapter 3 Demand and Supply © 2002 South-Western Slide 2 2 Economic Principles Individual and Market Demand Market-day, Short-run and Long-run Supply Determination…