1. Introduction to Brand Management - II 2. Coming up… • Little more about “Brands” • Brand v/s Products • Need/ role of Brands • Strategic Brand Management…

1.Introduction 2. Definition Brand is a name, term, sign, symbol or design or a combination of them intended to identify goods and services of one seller or a group of sellers…

1. Masterclass / Skill Session: Meeting Room 4 Retail in Museums and Galleries - Merchandise Planning, Purchasing and Production Colleen Tuxworth Principal, Cultural Retail…

1. personal brand book of Sang Eun Lee (SEL) 2. “HOW can I express myself in the best way?” 3. As a brand manager and designer,I define myself as a brand to best express…

The Power of Branding UBS Prime Brokerage Conference April 24, 2015 The Power of Branding Michael Dunn CHAIRMAN & CEO Proprietary and confidential. Do not distribute.…

Slide 1Starbucks Rebrands Seattle’s Best By: Brent Pleasant, Patricia Moon, Brittany Risser Slide 2 Fresh Image Old Logo New Logo Old Tagline New Tagline “Smooth Roasting…

FESMARKETING From USP to ESP InTEN not-so-easy steps Step 1. Remember who owns your brand Your brand is owned by your customers and not your âmarketingâ department. Your…