You can’t just “add-on” a digital dimension to a brand. We are going to look at revisiting the old rules of branding to explore how brands can be digital (from the…
Helping Brand Change Agents Achieve their Ambitions David Taylor Founder & Managing Partner 12th September 2008 Fast facts Founded in 2001 Now a network of 8 senior brand…
A Cisco Partner Plus Resource Part 2: Defining Your Brand BRAnd BAsiCs: Building YouR Business on A PoweRful PRomise And engAging exPeRienCe Branding is about taking something…
Branding in the Digital World. Stephen McGill, President & Creative Director mcgillbuckley.com | @mcgillbuckley | [email protected] Thinking beyond logos and…
2010 AND BEYOND2010 AND BEYOND Branding for growth in the New Normal Jason Mlicki $1 in 1979. $1 invested in Walmart in 1979 would have returned you about $57,000. $1 invested…
blueprint.ppt BRAND BUILDING 101 CREATING A BRAND IDENTITY BLUEPRINT SIMON DE ROBILLARD brand identity “Brand identity is at the heart of brand leadership.” • Offers…
1. Branding through thelooking glass Revealing the secrets of a successful brand 2. About me…• Marketing and brand practitioner• 10 years experience; B2B,…
1. BRANDS 2. WHAT IS BRAND? 3. BRAND • BRAND IS NOT ANY PRODUCT• BRAND IS NOT A LOGO 4. SO WHAT IS BRAND??? • A name, term, sign, symbol, or design (or some combination…