1. Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter, you should be…
1.Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 142. Learning Objectives After studying this chapter, you should be able…
1.Fundamental OfMarketing MKT243 Chapter 9Marketing CommunicationDHD2009 MKT243 Fundamental Of Marketing 12. Slide Outline• Roles of Promotion• The Promotion Mix• Marketing…
14-* -* Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating…