CHAPTER 4 Developing SERVICE Products: Core and Supplementary Elements Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services Marketing Chapter 1 - Page 1 Overview…

1. 4CHAPTER developing service products: CORE and SUPPLEMENTARY ELEMENTSLEARNING OBJECTIVESBy the end of this chapter, students should be able:LO 1 Define what a service…

1.SERVICESMARKETING People, Technology, Strategy SEVENTH EDITIONChristopher LovelockJochen Wirtz2. BRIEF CONTENTSContentsxiiiPrefacexviiPART I Understanding Service Products,…

1.SERVICESMARKETING People, Technology, Strategy SEVENTH EDITIONChristopher LovelockJochen Wirtz2. BRIEF CONTENTSContentsxiiiPrefacexviiPART I Understanding Service Products,…

1. SERVICES MARKETING Christopher Lovelock Jochen Wirtz SEVENTH EDITION People, Technology, Strategy 2. BRIEF CONTENTS Contents xiii Preface xvii PART I Understanding Service…

Nothing stands still. Technology evolves dramatically, customer needs keep changing, and new industries emerge. To forge ahead in this highly competitive landscape, businesses…

Dedications v About the Authors vi About the Contributors of the Cases xi Preface xxiii Acknowledgements xxxiii Part I: Understanding Service Products, 2 Consumers and Markets…

SERVICES MARKETING Christopher Lovelock Jochen Wirtz SEVENTH EDITION People, Technology, Strategy BRIEF CONTENTS Contents xiii Preface xvii PART I Understanding Service Products,…