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CHAPTER 4 Developing SERVICE Products: Core and Supplementary Elements Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services Marketing Chapter 1 - Page 1 Overview…

Documents Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services MarketingChapter 1 - Page 1 CHAPTER...

Slide 1Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services MarketingChapter 1 - Page 1 CHAPTER 4 Developing S ERVICE Products: Core and Supplementary Elements…

Documents Creation of Development of Service Products. Creating a service concept is the initial step in...

Slide 1 Creation of Development of Service Products Slide 2 Creating a service concept is the initial step in building an overall service model. This task focuses our attention…