1. MARKETING 2. Definition The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in…
DTM5043 POLYTECHNICS MINISTRY OF EDUCATION MALAYSIA DEPARTMENT OF TOURISM AND HOSPITALITY DTM5043 POLYTECHNICS MINISTRY OF EDUCATION MALAYSIA DEPARTMENT OF TOURISM AND HOSPITALITY…
Introduction to Marketing “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” P.Drucker…
Moodle 101: PRINMAR Principles of Marketing Instruction Research Technology Wellness Module 1: Introduction to Marketing Module 2: Understanding the Market and the Marketplace…
Marketing: Managing Profitable Customer Relationships Chapter 1 What is Marketing? Marketing Defined: âMarketing is a social and managerial process by which individuals…
Learning Objectives After studying this chapter, you should be able to: Define marketing and outline the steps in the marketing process Explain the importance of understanding…
PowerPoint 簡報 Marketing:Creating and Capturing Customer Value Chapter 1 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 What Is Marketing Define…
Principles of Marketing by promising superior value by delivering satisfaction For-Profit Firm ACI SQUARE BATA AARONG AGORA Banglalink Not-for-Profit Firm College Hospital…