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Principles of Marketing â Marketing : Managing Profitable Customer Relationshipsâ What Marketing is NOT? It is NOT just advertising and selling â these are just two of…

Documents MARKETING. Definition The process by which companies create value for customers and build strong...

MARKETING Definition The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return…

Documents 1 Marketing: Managing Profitable Customer Relationships Chapter 1.

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