1. What are brands good for? 2. Brands are an indispensable part of modern business 3. Brands promise to provide a clearly stated benefit 4. And sets them apart from the…

1. What are brands good for? -MIT Sloan Management Review 2. What is a brand? • A brand is a name, term, design, or other feature that distinguishes one seller's product…

1. The brand acts likea stake in the ground, claimingterritorialrightsover its value proposition. 2. Signify quality Creates barriers to entry Serve as a competitive advantage…

1. Bisleri came up with the Aqua Green Revolution to differentiate itself from its competitors 2. People don’t buy products, they buy BRANDS 3. Strong Customer Relationships…

1. WHAT ARE BRANDS GOOD FOR ?? 2. BRANDS AGGREGATE consumers 3. Advertising and Promotion helps to ATTRACT consumers 4. INFORMATION REVOLUTION has led to consumer DISAGGREGATION…

1. Bisleri came up with the Aqua Green Revolution to differentiate itself from its competitors 2. People don’t buy products, they buy BRANDS 3. Strong Customer Relationships…

1. WHAT ARE BRANDS GOOD FOR? BASED ON NIRAJ DAWAR’S MANAGEMENT REVIEW, MIT SLOAN 2. A presentation by Shalvi Rathi,MNNIT Allahabad Marketing internship 2015 under Prof.…

1. What are brands good for? 2. Brands are an indispensable part of modern business 3. Brands promise to provide a clearly stated benefit 4. And sets them apart from the…