1. MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN KEYS TO EFFECTIVE INTERNAL MARKETING 2. ORGANIZING THE MARKETING DEPARTMENT 3. FUNCTIONAL ORGANIZATION MARKETING…

1. -KARTIK BHARGAVA 2. ORGANIZING THE MARKETING DEPARTMENT 3. Functional organization 4. Geographic Organization 5. Product or brand management organization 6. Market-management…

1. What are brands good for? -MIT Sloan Management Review 2. What is a brand? • A brand is a name, term, design, or other feature that distinguishes one seller's product…

1. Is an Indispensable part of modern business 2. - Reaches large number of people - Promise delivery of stated benefit - Sets it apart from competitors 3. Source of brand’s…

1. Managing a Holistic Marketing Organization for the Long Run Part 2 2. What are the keys to internal effective marketing? 3. Traditionally marketers played the role of…

Week XVIII Managing a Holistic Marketing Organization for the Long Run Trends in Marketing Practices Internal Marketing Socially Responsible Marketing Marketing Implementation…

Slide 1 Managing a Holistic Marketing Organization for the Long Run Slide 2 Advertisement Slide 3 Trends in Marketing Practices  Reengineering  Outsourcing  Benchmarking…

Week XVIII Managing a Holistic Marketing Organization for the Long Run Trends in Marketing Practices Internal Marketing Socially Responsible Marketing Marketing Implementation…

1. WHAT ARE BRANDS GOOD FOR MIT Sloan Management Review Niraj Dawar. 2. “BRANDS ARE AN INDESPENSIBLE PART OF MODERN BUSINESS” 3. BECAUSE WHY GOD WHY? 4. HOW ? 5. EFFECT…