1. MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN KEYS TO EFFECTIVE INTERNAL MARKETING 2. ORGANIZING THE MARKETING DEPARTMENT 3. FUNCTIONAL ORGANIZATION MARKETING…
1. MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN What are the keys to effective internal marketing? 2. INTERNAL MARKETING 3. Internal marketing requires that…
Slide 1 22-1 Chapter Questions What are the trends in marketing practices? How are marketing departments organized? What are the role of marketing in organizations? What…
Slide 1 22-1 Chapter Questions What are the trends in marketing practices? What are the keys to effective marketing? What tools help companies monitor and improve their marketing…