Operating Exposure Operating Exposure Operating exposure, also called economic exposure, competitive exposure, and even strategic exposure It measures any change in the present…

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1. Strategic Investment 2. Strategic Investment Real Options and Games Han T. J. Smit Lenos Trigeorgis Princeton University Press Princeton and Oxford 3. Copyright © 2004…

1. 7-1 Product Decisions • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…

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