1.An Introduction to Integrated Marketing Communications2. Definition of Integrated Marketing Communications ‘ A concept of marketing communications planning that recognizes…

1.An Introduction to Integrated Marketing Communications2. Definition of Integrated Marketing Communications A concept of marketing communications planning thatrecognizes…

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Slide 1 An Introduction to Integrated Marketing Communications McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Slide 2 Definition of Integrated…

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