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Education Integrated marketing communication

1. Integrated MarketingCommunications Courtesy: Abhishek Sharma PGDMM Gujarat University1 2. Kotler on Marketing:Integrated marketingcommunications is a way of lookingat…

Documents An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications Definition of Integrated Marketing Communications  A concept of marketing communications planning that recognizes…

Business Imc

1. An IntroductiontoIntegrated Marketing Communications 2. Definition of IntegratedMarketing CommunicationsA concept of marketing communications planning thatrecognizes…

Documents Promotion

PROMOTION MODULE 5 TOPICS COVERED • MEANING OF PROMOTION • IMC • PROMOTION MIX OR COMMUNICATION MIX • AIDA MODEL AND L AND S MODEL • DAGMAR APPROACH • ESSENTIALS…

Technology Enhance performance by benchmarking your bench strength

1. Have You Benchmarked Your Bench Strength? 2. YourStrategicPlan Is in PlaceYou’ve carefully collaborated with your team to craft thevision, values, mission, goals, objectives…

Business Customer Lifecycle Oversight Model

1. People Process Technology Telecom Challenges Remaining competitive in the current telecom marketplaceOPTIMIZATION mandates three primary concentrations: 1. Customer Retention…

Education Rob jackson slides

1. Bridging The GapSuccessful Volunteer Management Conference Gloucester, 24th May 2012 2. Who am I?• Worked in sector since 1994• Strategic roles in national charities•…

Documents Masterclass core slides ad os

1. ADO Volunteering Masterclass 28th November 2012 2. Who am I?• Worked in sector since 1994• Strategic roles in national charities• Six years in fundraising• Director…

Health & Medicine Physical evidence

1. PHYSICAL EVIDENCE 2. Physical Evidence and the servicescape Physical Evidence. Strategic roles of the servicescape. Guidelines for Physical Evidence Strategy.…

Documents Information Systems for Strategic Advantage

1. Information Systems for Strategic Advantage ISYS 363 2. Strategic Advantage and Strategic Necessity Strategic advantage refers to obtaining a sustainable competitive edge…