1. MARKETİNGCHANNELS 2. Marketing Channels Manufacturers normally use fortaking their products to theusers. All such intermediariesconstitute the marketingchannel. 3.…
1. Marketing Channels 2. ContentsMarketing Channels – An Intro1Channel Design2Channel Evaluation3Channel Management4 3. Marketing ChannelsThey are set of interdependent…
1. LOGISTICS AND SUPPLYCHAIN MANAGEMENT 2. LEARNING OBJECTIVES1. Explain what a marketing channel is and why intermediaries are needed.2. Define the types of channel intermediaries…
1. www.eoi.es PLACEMENT STRATEGY BLENDED EDUCATION PROFESSOR Antonio Fontanini 2. Marketing Strategy Planning Process 04/08/14 Customers Needs and other Segmenting Dimensions…
#XCHANNEL www.aditi.com Wake up from your Customer Engagement Stupor! #XCHANNEL www.aditi.com 2 We asked ourselves, how does the industry perceive CROSS-CHANNEL CUSTOMER…
1. www. facebook.com/v65ASMPHMarkma Designing & Managing Integrating Marketing Channels (Chapter 15 of Marketing Management By Philip Kotler) Ulysses Joseph L. Yap Ateneo…
TOPIC 9 DISTRIBUTION CHANNELS * DISTRIBUTION CHANNELS - Definition * * DIRECT CHANNEL RETAIL CHANNEL WHOLESALE CHANNEL Please refer to Figure 9.1 in module Multi-Channel…
IMT-03: MARKETING RESEARCH PART â A Q1. Discuss the nature and scope of Marketing Research. Identify some problems in different areas of Marketing where Marketing Research…
1. Marketing Management A South Asian Perspective Chapter 14: Designing and Managing Integrated Marketing Channels 2. What work do marketing channels perform? 3. why would…
1. What works do marketing channels perform 2. Created by NILESH RANA of IIT BHU under the guidance of Prof. SAMEER MATHUR, IIM LUCKNOW www.iiminternship.com Thank you !!!…