Distribution Channels Distribution Channels  A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for…

PAPER 3 MARKETING MANAGEMENT Topic Title 1. Marketing Concepts 2. Approaches to the Study of Marketing 3. Market Segmentation 4. Marketing Environment 5. Consumer Purchase…

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1.www.mynotebook.inPricing: Fourth P’ of Marketing mix 2 Introduction to pricing 3Case study 5Questions involved in pricing6 What a price should do? 8Setting the price9…

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1. © Copyright 1999 Prentice Hall 12-112-1 Chapter 12 Chapter 12 Distribution Channels and Logistics Management PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and…

1. MARKETİNGCHANNELS 2. Marketing Channels Manufacturers normally use fortaking their products to theusers. All such intermediariesconstitute the marketingchannel. 3.…

1. Distribution Channels and Logistics Management 2. Distribution Channels A set of interdependent organizations (intermediaries) involved in the process of making a product…