BRAND BUILDING USING CELEBRITY ENDORSEMENT INTRODUCTION Advertising is imperative for any kind of products or services. To survive in the market, advertisers adopt distinctive…

1. Social Media Breakfast SELLING The Extreme Social Media Marketing October 25, 2012 Big Pitch! @giovanni1 2. Creative Exercise Social Media Breakfast This will be different…

1. THESIS STATEMENT Endorsement has an impact on customer’s awareness 2. Celebrities are people who enjoy public recognition by a large share of a certain group of people.…

1. % Success Factors and Failure Points in Metabolic Product Launches Strategic Benchmarking Research, Analysis & Recommendations 2. Table of Contents Background Summary…

1. MARKETING MANAGEMENT Attract and KeepCustomers for Life Instructor: 2. PRE-COURSE EVALUATION M arketing C…

1. MARKETING MANAGEMENT Attract and KeepCustomers for Life Instructor: 2. PRE-COURSE EVALUATION M arketing C…

1. MARKETING MANAGEMENT Attract and KeepCustomers for Life Instructor: 2. PRE-COURSE EVALUATION M arketing C…

1.Who will be crowned Mrs. Holiday? Taste of Home Hits Nashville, Orlando andDallas for Nationwide Auditions to find Mrs. Holiday2. Audition Example Pictures 3. The Search…

Lecture 1 – WHAT IS A BRAND? A history of branding What is brand equity? A set of assets (and liabilities) linked to a brand’s name and symbol The value that a brand…

Celebrity Endorsement Celebrity endorsement A sign of a celebrity is that his name is often worth more than his services.” -Daniel J Boorstin CELEBRITY Celebrities are…