Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects…

1. A Special Report © Dr Claudia Fisher – Buttinger & Dr Christine Vallaster 2. Special Report Connective Branding Dear Madam, dear Sirs, We live in a demanding world…

Brand Identity What… Brand Identity is a unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the…

Brand Concepts & Strategy Structure • What is a Brand?…. Product vs Brand • Brand Identity … Developing a Brand Framework • Brand Strategies … Extension &…

1. Wikis, Blogs & RSSUNpacked Using Social Networking toHarness & Publish on the Web Web 2.0 Information & Discovery Session Alliah Humber, HUL 2. Overview Overview…

1. Module 4: Brand Identity 2. Brand Management Loyalty Brand-based price premium Shareholders’ returns Clarity on internal focus and brand execution High…

1. Sriram Venkitachalam a Brand Strategist enjoys a man-on-the-street interview as much as querying a MS Access relational database Education VCU Brandcenter | Creative Brand…

1. HOW TO BRAND A LOGOPensare da BRAND STRATEGIST, agire da IDENTITY DESIGNER. A CURA DI: M. ROTONDOIntervento al corso di “Grafica e gestione delle immagini digitali”…

1. Improving Your Email Open Rate: When Clear & Concise is BETTERHeather S. Delphin, brand strategist [email protected] thinkcreativegroup.com 2. The Facts…

1. Building Successful Online Communities Ian Farmer : Social Media Practice Manager1 2. What is a Community?This isn’t 2 3. What is a Community?This is3 4. 10 steps to…