Documents Brand Concepts & Strategy

Brand Concepts & Strategy Structure • What is a Brand?…. Product vs Brand • Brand Identity … Developing a Brand Framework • Brand Strategies … Extension &…

Documents BUILDING BRAND LOYALTY AND BRAND VALUE IS OUR ULTIMATE GOAL THE SWIM ACROSS AMERICA BRAND...

BUILDING BRAND LOYALTY AND BRAND VALUE IS OUR ULTIMATE GOAL THE SWIM ACROSS AMERICA BRAND ENHANCEMENT REPRESENTS OUR COMMITMENT TO NATIONAL GROWTH. HOW DID THE RE-BRAND GO?…