Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077…

FMCG • Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost. • Though the absolute profit made on FMCG products is relatively…

1. THESIS STATEMENT Endorsement has an impact on customer’s awareness 2. Celebrities are people who enjoy public recognition by a large share of a certain group of people.…

Parle Products ltd -Trupti Badave Agenda Industry Parle-G Marketing Mix CSR Competitors Future Growth Industry STATISTICS INDUSTRY BUSCUITS SNACKS CONFECTIONARY TOTAL MARKET…

1. SELLING IDEAS WITH A HEART Nagarjun “Nag” Kandukuru VP – Global South Strategy, ThoughtWorks 2. DEPICTION OF WOMEN IN ADVERTISING 3. “Women are soft and gentle,…

1.          PersuasionAPI “Pioneers in Persuasion Profiling” Release  Date  01-­07-­2013.  By  the  Science  Rockstar  Team.        “Welcome   to…

1. Marketing to Generation Y June 4, 2008 Intuit Communities 2. Outline Who is Generation Y? What does Generation Y most value? Why is this topic important? How do you market…

CELEBRITY ENDORSEMENTS Submitted by: Dileep Bajaj 10DM-000 [email protected] [email protected] [email protected] [email protected] HimajaVenkateswara10DM-063 Anshul…

Nike«A Glance« Founded :24 January 1964 1978 Founder CEO: William J. "Bill" Bowerman Philip H. Knight Products Athletic shoes, Apparel, Sports equipment and Accessories…

Chapter 2 This chapter deals with the review of the literature that is relevant to the subject matter of the thesis. In order to get a complete understanding of the advertising…