“CELEBRITY ENDORSEMENT AFFECTING CONSUMER’S ATTITUDE TOWARD THE ADVERTISEMENT AND PURCHASE INTENTION” DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS…
INTRODUCTION CRICKET: Cricket has been one of the sport which has witnessed immense popularity globally recently. It‟s the only sport which has 3 different formats i.e…
1. 100 Twitter profiles to follow 2. Tim Gunn @TimGunn 3. Rafa Nadal @RafaelNadal 4. stan lee @TheRealStanLee 5. Dr. Mehmet Oz @DrOz 6. Mark Bittman @bittman 7. Dalai Lama…
BRAND BUILDING USING CELEBRITY ENDORSEMENT INTRODUCTION Advertising is imperative for any kind of products or services. To survive in the market, advertisers adopt distinctive…
I am Emami Limited Annual Report 2011-12 Corporate Consolidated net sales grew ` ` Operations 16.6% to 13% to 1,454 crores. The Bangladesh unit is expected to commence operations…
Akshay Kumar: Good times ahead! It pays to be a popular star. And Akshay Kumar is enjoying the privileges of being one, despite his new film ‘8X10’ turning out to be…
1. CUSTOMERCONCEPTToday many companies are moving beyondmarketing concept to the customer concept ,growingnumber of today’s companies are now shapingseparate offers ,services…