1 Special thanks to Brian Halligan and Dharmesh Shah, co-founders of HubSpot and authors of Inbound Marketing, for leveling the playing field. Their vision and business model…

The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI The Secrets Of Mastering Social Media To Build Brand, Find New Supporters,…

CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.1 Building Customer-Based Brand Equity  Brand knowledge…

Social Media Best Practices: Getting Started Susan Murphy Email: [email protected] Company: www.jestercreative.com Blog: www.suzemuse.com Twitter: @suzemuse Facebook:…

Strategic Marketing Gaining Competitive Advantage through Positioning, Branding, and Building Trust Syllabus MGMT E-6600 Instructor: David A. Shore, PhD Associate Dean Director,…

ChaDesigning and ManagingIntegrated Marketing Communications. Summary - Marketing Management by Philip Kotler, Kevin Lane Keller

A talk from Lewis Silkin's Brand Academy 2013, where Marcus Taylor discussed the opportunities for brands to grow brand value using digital / online media.

This presentation comes to us from Jon Miller of Marketo, who explains the central role of content in Marketo's broader marketing initatives, including how to measure…

Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand…

http://knol.google.com/k/sidharth-nayak/assignment-report-on-green-marketing/2o42ffetuipfq/7# GREEN MARKETING INTRODUCTION According to the American Marketing Association,…