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Documents Keller 1993

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Author(s): Kevin Lane Keller Reviewed work(s): Source: Journal of Marketing, Vol. 57, No. 1 (Jan., 1993),…

Documents Mba

COURSE STRUCTURE & SYLLABUS MBA PROGRAMME SCHOOL OF MANAGEMENT CENTURION UNIVERSITY OF TECHNOLOGY & MANAGEMENT, ODISHA 1 CENTURION UNIVERSITY OF TECHNOLOGY AND MANAGEMENT…

Documents Keller, Analysing Factors Influencing Marketing Communication Effectiveness Along Four

Journal of Marketing Management, 2001, 17, 819-847 Kevin Lane Keller1 Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication…

Business Markmanchap17

ChaDesigning and Managing Integrated Marketing Communications. Summary - Marketing Management by Philip Kotler, Kevin Lane Keller

Documents DS.005.0.01

ŠIAULIŲ UNIVERSITETAS SOCIALINIŲ MOKSLŲ FAKULTETAS VADYBOS KATEDRA Alma ŠVERBAITĖ INOVACIJŲ DIEGIMAS: MEDAUS PRODUKTŲ ATVEJIS Magistro darbas Šiauliai, 2010 1 ŠIAULIŲ…

Documents Cover & Table of Contens - Marketing Management (14th Edition)

Marketing Management 14 PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper…

Documents Branding bangladesh

1. Measuring Perceptions of people and identifying constraints of Branding Bangladesh11.1Background of the Study:Interest in the concept and practice of nation branding has…