Social Media Best Practices: Getting Started Susan Murphy Email: [email protected] Company: www.jestercreative.com Blog: www.suzemuse.com Twitter: @suzemuse Facebook: www.facebook.com/suzemuse LinkedIN: www.linkedin.com/in/suzemuse
Sep 23, 2014
Social Media Best Practices: Getting Started
Susan MurphyEmail: [email protected]: www.jestercreative.comBlog: www.suzemuse.comTwitter: @suzemuseFacebook: www.facebook.com/suzemuseLinkedIN: www.linkedin.com/in/suzemuse
√By the end of todayʼs lecture you will:
√By the end of todayʼs lecture you will:
Understand the importance of creating great content.
√By the end of todayʼs lecture you will:
Understand the importance of creating great content.
Feel more comfortable with social media tools.
√By the end of todayʼs lecture you will:
Understand the importance of creating great content.
Feel more comfortable with social media tools.
Be able to find an audience online and interact with them more effectively.
√By the end of todayʼs lecture you will:
Understand the importance of creating great content.
Feel more comfortable with social media tools.
Be able to find an audience online and interact with them more effectively.
Feel less fearful about engaging with others online.
?Agenda
?• Whatʼs this social media stuff about, anyway?
Agenda
?• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
Agenda
?• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of business or individual in any type of industry
Agenda
?• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of business or individual in any type of industry
• 6 steps to get an online presence off the ground
Agenda
?• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of business or individual in any type of industry
• 6 steps to get an online presence off the ground
• Common fears and misconceptions about social media
Agenda
?• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of business or individual in any type of industry
• 6 steps to get an online presence off the ground
• Common fears and misconceptions about social media
• Social media in less than an hour a day
Agenda
The Social Media Revolution
Years to reach 50 million users:
The Social Media Revolution
Years to reach 50 million users:Radio: 38 years
The Social Media Revolution
Years to reach 50 million users:Radio: 38 years
TV: 13 years
The Social Media Revolution
Years to reach 50 million users:Radio: 38 years
TV: 13 yearsThe Internet: 4 years
The Social Media Revolution
Years to reach 50 million users:Radio: 38 years
TV: 13 yearsThe Internet: 4 years
iPods: 3 years
The Social Media Revolution
Years to reach 50 million users:Radio: 38 years
TV: 13 yearsThe Internet: 4 years
iPods: 3 yearsFacebook: less than 1 year
The Social Media Revolution
Years to reach 50 million users:
Facebook now has more than half a BILLION active users
Radio: 38 yearsTV: 13 years
The Internet: 4 yearsiPods: 3 years
Facebook: less than 1 year
The Social Media Revolution
Over 200,000,000 blogs
77% of active Internet users read blogs
Twitter has over 150,000,000 users
The Social Media Revolution
25% of search results for the worldʼs top 20 brands are to user-generated content.
The Social Media Revolution
25% of search results for the worldʼs top 20 brands are to user-generated content.
People care more about how their social graph ranks products and services than how Google ranks them.
People are ONLINE.
They are talking about BUSINESS.
Who is Roger Smith?
Who is Roger Smith?
In-person experience had to measure up
In-person experience had to measure up
Spacious rooms
In-person experience had to measure up
Spacious roomsLow Prices
In-person experience had to measure up
Spacious roomsLow Prices
Great Service
In-person experience had to measure up
Spacious rooms
Special deals for Twitter followers
Low PricesGreat Service
In-person experience had to measure up
Spacious rooms
Special deals for Twitter followers
THE best bacon
Low PricesGreat Service
In-person experience had to measure up
Spacious rooms
Special deals for Twitter followers
THE best bacon
Low PricesGreat Service
The WOM network works
"I listen and try to contribute where it matters most - I never sell. It's about people and stories." - Brian Simpson, Director of Social Hospitality, Roger Smith Hotel
Social media = personal connections
Social media = personal connections
Social media = awareness
Social media = personal connections
Social media = awareness
Social media = more business
If you want to compete with the big guys, you canʼt wait for business to come to you.
Social media is an opportunity you to make personal connections with others.
Word of mouth = World of mouth
Your web site is a reflection of
YOU.
www = Information Linked Together
Your Website
Home Base
Your Neighbourhood
Your Website
Home Base
Your Neighbourhood
Your Website
Home Base
Your content lives here
Your Neighbourhood
Your Website
Home Base
Your content lives here
You need to give people a reason to go to your site
Your Website
Home Base
Your content lives here
You need to give people a reason to go to your site
How do we do that?
How do we build our home base?
How do we build our home base?
Itʼs all about CONTENT.
How do we build our home base?
Blogging Video
Webinars
Itʼs all about CONTENT.
Why should people/companies have blogs?
Why should people/companies have blogs?
• To build awareness of brand
Why should people/companies have blogs?
• To build awareness of brand
• To boost search engine rankings
Why should people/companies have blogs?
• To build awareness of brand
• To boost search engine rankings
• To improve customer relations
Why should people/companies have blogs?
• To build awareness of brand
• To boost search engine rankings
• To improve customer relations
• To show knowledge & earn credibility
Why should people/companies have blogs?
• To build awareness of brand
• To boost search engine rankings
• To improve customer relations
• To show knowledge & earn credibility
• To get new clients/make sales
Results:
Results:
• Branded mentions of Fiskars have risen 600% per week since the program began.
Results:
• Branded mentions of Fiskars have risen 600% per week since the program began.
• There are more than 5000+ members of the Fiskateers community.
Results:
• Branded mentions of Fiskars have risen 600% per week since the program began.
• There are more than 5000+ members of the Fiskateers community.
• Each community member is a "brand ambassador" who spreads the message to other crafters.
Results:
• Branded mentions of Fiskars have risen 600% per week since the program began.
• There are more than 5000+ members of the Fiskateers community.
• Each community member is a "brand ambassador" who spreads the message to other crafters.
• The program successfully de-commoditized Fiskars and made crafters value their products beyond price.
Easy ways to include video in a web site
Show a product in action
Share expertise through educational videos, a newscast
or interviews with team members.
Search Engines love Video!
Promote a special event, new product release, or special offer
Customer Testimonials
Have a community post their own videos
Create a video podcast that people can subscribe to.
Stand out from competitors. Be the
first in your community to try video!
Results:
Results:
• Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months.
Results:
• Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months.
• He’s done over 900 episodes, the show gets 100,000 viewers per day.
Results:
• Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months.
• He’s done over 900 episodes, the show gets 100,000 viewers per day.
• Gary is a bestselling author of business books and has his own show on Sirus Satellite Radio called Wine and Web
Whatʼs a Webinar?
Whatʼs a Webinar?
Whatʼs a Webinar?
• It's more than just promoting a product
Whatʼs a Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your customers
Whatʼs a Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your customers
• Value-add "insider" knowledge for existing customers
Whatʼs a Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
Whatʼs a Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
• Can be "free" or "premium" content
Whatʼs a Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
• Can be "free" or "premium" content
• Content can be made "on-demand" and linked on a site
Whatʼs a Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
• Can be "free" or "premium" content
• Content can be made "on-demand" and linked on a site
• A variety of tools available
$4,000 per session
• Training and customer demos
• Training and customer demos
• Involve decision makers regardless of geographic location
• Training and customer demos
• Involve decision makers regardless of geographic location
• Webinars are recorded and can be shared any time
• Training and customer demos
• Involve decision makers regardless of geographic location
• Webinars are recorded and can be shared any time
• BusinessFitness reports cost savings of $100,000 and significantly reduced sales cycles
Your Home Base
Give people a reason to drop by
Your Home Base
Give people a reason to drop by
They will come back if you provide relevant, updated content that is
interesting to the community.
Your Home Base
Your Neighbourhoods
Twitter is your coffee shop
@littlerandy
Silly !
Randy uses ONLY Twitter to market
his business.
Results:@littlerandy
Results:
• Gained several new clients, grew his business, and survived last year’s downturn.
@littlerandy
Results:
• Gained several new clients, grew his business, and survived last year’s downturn.
Randy’s Twitter Advice:
@littlerandy
Results:
• Gained several new clients, grew his business, and survived last year’s downturn.
Randy’s Twitter Advice:
• Devote your time to making meaningful connections, not marketing.
@littlerandy
Results:
• Gained several new clients, grew his business, and survived last year’s downturn.
Randy’s Twitter Advice:
• Devote your time to making meaningful connections, not marketing.• Try to meet as many people as you can in person - offline meetings trump online meetings every time.
@littlerandy
Results:
• Gained several new clients, grew his business, and survived last year’s downturn.
Randy’s Twitter Advice:
• Devote your time to making meaningful connections, not marketing.• Try to meet as many people as you can in person - offline meetings trump online meetings every time. • Find networking and social events to go to (Tweetups) to further expand your online network in the offline world.
@littlerandy
Twitter is your coffee shop
Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
• You can listen in, learn something new, and share what you know.
Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
• You can listen in, learn something new, and share what you know.
• Itʼs not a broadcast channel. The loud people get weeded out.
Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
• You can listen in, learn something new, and share what you know.
• Itʼs not a broadcast channel. The loud people get weeded out.
• Itʼs a way to get to know people before you invite them to your home base.
Facebook is your community centre
Danny BrownSocial Sensei
The Challenge
• 12 months, different charity each month
The Challenge
• 12 months, different charity each month
• 1200 people @ $10 per month
The Challenge
• 12 months, different charity each month
• 1200 people @ $10 per month
• Done entirely through social networks
The Challenge
Results
• Over 4,000 supporters worldwide
Results
• Over 4,000 supporters worldwide
• Twitter marathon, live streaming concerts
Results
• Over 4,000 supporters worldwide
• Twitter marathon, live streaming concerts
• In 2009, 12for12k raised over $100,000 that was shared with 9 different charities
Results
• Over 4,000 supporters worldwide
• Twitter marathon, live streaming concerts
• In 2009, 12for12k raised over $100,000 that was shared with 9 different charities
• Awareness of each of the charities grew as a result of the campaign
Results
Facebook is your community centre
Facebook is your community centre
• Facebook can be the central hub of your community. where people can find and share information about your business.
Facebook is your community centre
• Facebook can be the central hub of your community. where people can find and share information about your business.
• Like a community centre bulletin board. Tell your story and provide calls to action.
Facebook is your community centre
• Facebook can be the central hub of your community. where people can find and share information about your business.
• Like a community centre bulletin board. Tell your story and provide calls to action.
• Your community can share their stories too.
Facebook is your community centre
• Facebook can be the central hub of your community. where people can find and share information about your business.
• Like a community centre bulletin board. Tell your story and provide calls to action.
• Your community can share their stories too.
• It links people back to your home base.
Facebook is your community centre
• Facebook can be the central hub of your community. where people can find and share information about your business.
• Like a community centre bulletin board. Tell your story and provide calls to action.
• Your community can share their stories too.
• It links people back to your home base.
• Itʼs opt-in.
Re-Cap
Re-Cap
• Social media can be used successfully for all types of businesses - B2C, B2B, and across industries and sectors.
Re-Cap
• Social media can be used successfully for all types of businesses - B2C, B2B, and across industries and sectors.
• Social media is about leveraging technology to create new connections with customers.
Re-Cap
• Social media can be used successfully for all types of businesses - B2C, B2B, and across industries and sectors.
• Social media is about leveraging technology to create new connections with customers.
• Social media is less about the sales pitch, and more about the conversation.
Bringing it All Together:How to develop a social media
strategy that works for your business
The New Kid
Get your house in orderFIRST
Step 1: Clean up your Home Base
Step 1: Clean up your Home Base
• Set specific and measurable goals
Step 1: Clean up your Home Base
• Set specific and measurable goals
• Give your blog a home or revisit your blog
Step 1: Clean up your Home Base
• Set specific and measurable goals
• Give your blog a home or revisit your blog
• Consider where video, webinars, or other fresh content could be added
Step 1: Clean up your Home Base
• Set specific and measurable goals
• Give your blog a home or revisit your blog
• Consider where video, webinars, or other fresh content could be added
• Create your profiles on social networks (as placeholders)
Step 1: Clean up your Home BaseSuggested Toolkit
Step 1: Clean up your Home BaseSuggested Toolkit
• Blogging tool: Wordpress.com or .org
Step 1: Clean up your Home BaseSuggested Toolkit
• Blogging tool: Wordpress.com or .org
• Webinar tools - DimDim or GoToMeeting
Step 1: Clean up your Home BaseSuggested Toolkit
• Blogging tool: Wordpress.com or .org
• Webinar tools - DimDim or GoToMeeting
• Video Tools - FlipCam, YouTube
Step 1: Clean up your Home BaseSuggested Toolkit
• Blogging tool: Wordpress.com or .org
• Webinar tools - DimDim or GoToMeeting
• Video Tools - FlipCam, YouTube
• Twitter, Facebook, LinkedIN
Step 2: Go out Exploring
Step 2: Go out Exploring
• Check out the neighbourhood
Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
• Find your customers, and listen to what they are talking about
Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
• Find your customers, and listen to what they are talking about
• Share this info with your colleagues
Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
• Find your customers, and listen to what they are talking about
• Share this info with your colleagues
• Collaborate/brainstorm on content ideas
Step 2: Go out ExploringSuggested Toolkit
Step 2: Go out ExploringSuggested Toolkit
• Twitter Search (use #hashtags), Twitter Chats to find conversations
Step 2: Go out ExploringSuggested Toolkit
• Twitter Search (use #hashtags), Twitter Chats to find conversations
• Search Facebook Groups to find communities with shared interests
Step 2: Go out ExploringSuggested Toolkit
• Twitter Search (use #hashtags), Twitter Chats to find conversations
• Search Facebook Groups to find communities with shared interests
• Use Google Alerts, Google Reader to have information delivered to you.
Step 3: Build A Team
Step 3: Build A Team
• Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos?
Step 3: Build A Team
• Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos?
• Build an editorial calendar, and set deadlines, and deliverables.
Step 3: Build A Team
• Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos?
• Build an editorial calendar, and set deadlines, and deliverables.
• Decide what content will be posted when. Make sure itʼs manageable and ties back to your goals.
Step 3: Build Your TeamSuggested Toolkit
Step 3: Build Your TeamSuggested Toolkit
• Google Docs for collaboration
Step 3: Build Your TeamSuggested Toolkit
• Google Docs for collaboration
• DropBox for file sharing
Step 3: Build Your TeamSuggested Toolkit
• Google Docs for collaboration
• DropBox for file sharing
• Google Calendar for editorial calendar
Step 4: Just hit Publish
Step 4: Just hit Publish
• Work on your content first - start to build blog posts, videos, content for webinars.
Step 4: Just hit Publish
• Work on your content first - start to build blog posts, videos, content for webinars.
• Get some stuff “in the can”.
Step 4: Just hit PublishSuggested Toolkit
Step 4: Just hit PublishSuggested Toolkit
• Google Docs for team collaboration, Evernote for “anywhere” ideas
Step 4: Just hit PublishSuggested Toolkit
• Google Docs for team collaboration, Evernote for “anywhere” ideas
• Invest in an audio recorder or FlipCam
Step 4: Just hit PublishSuggested Toolkit
• Google Docs for team collaboration, Evernote for “anywhere” ideas
• Invest in an audio recorder or FlipCam
• Create spaces - YouTube Channel, Wordpress Blog, Flickr Page
Step 5: Engage!
Step 5: Engage!
• Create your neighbourhoods.
Step 5: Engage!
• Create your neighbourhoods.
• Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions.
Step 5: Engage!
• Create your neighbourhoods.
• Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions.
• Invite people to “Like” your page. Link your Facebook page off your web site/blog
Step 5: Engage!
• Create your neighbourhoods.
• Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions.
• Invite people to “Like” your page. Link your Facebook page off your web site/blog
• Donʼt just post links to your own stuff. Posts links to things you find in your Google Reader that are interesting.
Step 5: Engage!
Step 5: Engage!
• Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content.
Step 5: Engage!
• Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content.
• Participate in Twitter Chats. Share your knowledge.
Step 5: Engage!
• Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content.
• Participate in Twitter Chats. Share your knowledge.
• Following other people is like a handshake. Say hello!
Step 5: Engage!
• Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content.
• Participate in Twitter Chats. Share your knowledge.
• Following other people is like a handshake. Say hello!
• Build a YouTube channel and post your videos. Point people to that content too.
Step 5: Engage!
Step 5: Engage!
• Beef up your profile on LinkedIN, and link your blog feed to your profile.
Step 5: Engage!
• Beef up your profile on LinkedIN, and link your blog feed to your profile.
• Post photos to your Flickr page of events and interesting things that happen in your day.
Step 6: Manage and Maintain
Step 6: Manage and Maintain
• Donʼt stop now! If you disappear for days youʼll lose momentum.
Step 6: Manage and Maintain
• Donʼt stop now! If you disappear for days youʼll lose momentum.
• Find some time every day to interact - make it a habit, like checking your email or voicemail.
Yah, BUT....
Top 5 reasons why businesses are afraid of social media
Top 5 reasons why businesses are afraid of social media
We don't have time for social media.
Top 5 reasons why businesses are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
Top 5 reasons why businesses are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
"Haters" will damage our brand.
Top 5 reasons why businesses are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
"Haters" will damage our brand.
If our employees are allowed to Tweet, they might give away company secrets.
Top 5 reasons why businesses are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
"Haters" will damage our brand.
If our employees are allowed to Tweet, they might give away company secrets.
It's impossible to track ROI.
Top 5 reasons why businesses are afraid of social media
We donʼt have time for social media.
We donʼt have time for social media.
Make it a team effort.
We donʼt have time for social media.
Make it a team effort.
Make it a habit.
We donʼt have time for social media.
Make it a team effort.
Make it a habit.
Make it part of your marketing plan.
We donʼt have time for social media.
Make it a team effort.
Make it a habit.
Make it part of your marketing plan.
Make it a priority.
Social media is a waste of time and resources
Social media is a waste of time and resources
Itʼs one of the fastest ways to build brand recognition
Social media is a waste of time and resources
Itʼs one of the fastest ways to build brand recognition
Itʼs not just “playing”, but it is fun!
Social media is a waste of time and resources
Itʼs one of the fastest ways to build brand recognition
Itʼs not just “playing”, but it is fun!
80% of my companyʼs new business in the past 2 years has from social media channels.
Social media is a waste of time and resources
Itʼs one of the fastest ways to build brand recognition
Itʼs not just “playing”, but it is fun!
80% of my companyʼs new business in the past 2 years has from social media channels.
My company would not have survived the downturn if not for social media.
“Haters” will damage my brand.
“Haters” will damage my brand.
If youʼre already listening, youʼll be able to hear immediately if there is an issue.
“Haters” will damage my brand.
If youʼre already listening, youʼll be able to hear immediately if there is an issue.
You can address problems directly, quickly, and personally.
If our employees are allowed to Tweet, they might give away company secrets.
If our employees are allowed to Tweet, they might give away company secrets.
Set up guidelines for your staff about what they can and canʼt say online about the company.
If our employees are allowed to Tweet, they might give away company secrets.
Set up guidelines for your staff about what they can and canʼt say online about the company.
Your employees are the human face of your company. Encourage their
personalities to shine through.
Itʼs impossible to track ROI.
Itʼs impossible to track ROI.
Social media tools are very trackable.
Itʼs impossible to track ROI.
Social media tools are very trackable.
Analytics are available across most platforms.
Itʼs impossible to track ROI.
Social media tools are very trackable.
Analytics are available across most platforms.
Tools like Radian6 help with monitoring and tracking ROI.
Itʼs impossible to track ROI.
Social media tools are very trackable.
Analytics are available across most platforms.
Tools like Radian6 help with monitoring and tracking ROI.
If you focus on your goals up front, youʼll know when youʼve been successful.
Social Media in Less than 1 Hour a Day
Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning coffee
Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning coffee
• Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!)
Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning coffee
• Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!)
• Community Search: 10 minutes a week to seek out new people and build your network
Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning coffee
• Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!)
• Community Search: 10 minutes a week to seek out new people and build your network
• Spread it around: Share the tasks with your team.
Some final words of wisdom
• In the old days, it was mass all about mass media
Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the conversation
Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the conversation
• Customers are your best source of information. Understand what they really want, desire, dream about
Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the conversation
• Customers are your best source of information. Understand what they really want, desire, dream about
• Create an experience that matches their dreams
Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the conversation
• Customers are your best source of information. Understand what they really want, desire, dream about
• Create an experience that matches their dreams
•Transparency builds trust
Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the conversation
• Customers are your best source of information. Understand what they really want, desire, dream about
• Create an experience that matches their dreams
•Transparency builds trust
• Encouraging your staff to interact with people creates a human company.
Some final words of wisdom
Content is King.
Content is King.
Content is King.
Conversation is King.
Conversation is King.
Are you ready to start?